Are Works

Websites built to match the caliber of your work.

ARE Works brings strategy, copy, design, and technology together to help premium residential builders earn trust and start better conversations with the right homeowners.

Start a conversation

It works.

Your reputation, built into every page

We help custom home builders, design build firms,
whole home remodelers, ADU specialists,
and luxury renovation companies turn their experience into a clear and compelling digital presence.

  1. 01

    Show the caliber of your work

    Present every project with the context, detail, and visual confidence it deserves.

  2. 02

    Build trust before the first call

    Give homeowners the information they need to feel comfortable taking the next step.

  3. 03

    Turn interest into the right conversation

    Guide better matched clients toward a clear and thoughtful inquiry experience.

See the thinking behind the website.

Thornwake Design Build

View the study

Concept studies are self initiated and were not commissioned. The firms in them are fictional, and no client work, result, or engagement is implied.

Free website review

Get a private expert review of the first impression your website makes.

We review your homepage, one project page, and inquiry flow.
Get three specific observations and one recommended next step on a private 20 minute call.

Request a free review

Start with the level of support your website needs now.

Foundation Audit

Know what to improve before investing in your website.

Price
$750
Timeline
7 to 10 business days
Request an audit

What’s included

  • Positioning, messaging, and service clarity
  • Homepage, project presentation, process, trust, and inquiry review
  • Mobile experience, speed, forms, links, analytics, and visible technical issues
  • SEO and AI search readiness for the pages review
  • Comparison with three relevant competitors
  • Website Scorecard, annotated findings, and a ninety day action plan
  • Recorded presentation and one review call

How it helps

Know what to fix first and where to invest, with a clear plan to address website issues that may be costing you trust, qualified inquiries, and time.

Use the plan with your team or hire us to implement it. Implementation is quoted separately.

Website Renovation

A stronger version of the website you already have.

Price
Starting at $3,500
Timeline
Typically 4 to 6 weeks
Request a renovation

What’s included

Up to four core pages. Your existing platform. SEO and AI search readiness included.

  • Foundation Audit
  • Messaging refinement and an updated homepage structure
  • Copy and design improvements for up to four core pages or page templates
  • One reusable project story template
  • Stronger calls to action and inquiry qualification
  • Mobile, performance, form, analytics, and tracking improvements within the existing platform
  • SEO and AI search readiness for the pages included
  • Testing and launch support

How it helps

Help homeowners understand your value, see whether their project fits, and contact you with greater confidence.

Ground Up Website

A new website built around your company and the projects you want next.

Price
Starting at $5,500
Timeline
Typically 6 to 10 weeks
Request a new website

What’s included

  • Strategy, positioning, and website structure
  • Website copy for up to five core pages
  • Custom responsive design, development, and CMS
  • Reusable project story template with one completed story
  • Inquiry form with one standard email or scheduling integration
  • Writing and presentation of one initial project story
  • SEO and AI search readiness for the pages included
  • Analytics, conversion tracking, and launch testing
  • Team training and 30 days of technical support

How it helps

Give homeowners the project examples, process details, and clear next steps they need to inquire with confidence. Give your team an easier way to publish new projects as your business grows.

A clear process. You know what happens next.

How we work

  1. 01

    Discover

    We guide you through a focused conversation about your business, best projects, and goals.

  2. 02

    Plan

    You review the website direction, page structure, and scope before we move into production.

  3. 03

    Create

    Copy, design, and technology are developed together.
    You see the important decisions in context and receive clear opportunities to review and respond.

  4. 04

    Launch

    We test the website, show your team how to update it, and support you through launch.

ARE Works. It works.

About us

After years of working across marketing, design, technology, and corporate business, we wanted to build something more personal.

ARE Works brings our experience together to help good companies present themselves with greater clarity and confidence. We understand how businesses operate, how people make decisions, and how much care goes into building a reputation.

Our work is about making that care visible and making sure it works.

Our mission

To put our experience in marketing, design, and technology to work helping established builders and remodelers grow with greater confidence and less complexity.

Three founders. One standard.

Angelina Chernova

Angelina Chernova

Marketing strategy · positioning · website copy

Marketing strategist with 10+ years leading growth for companies in real estate, coaching, fintech, and emerging tech. Angelina combines strategy, data, and AI to build brands people trust — and marketing that drives real business results.

Roman Bessonov

Roman Bessonov

Brand identity · art direction · website design

Creative director and designer based in San Diego, in the craft since 2010. Roman has built full visual systems for music labels and artists — from apps and websites to capsule collections and tour merchandise for 30+ city tours. Ideas first, then form that holds them.

Eduard Osipenko

Eduard Osipenko

Website development · integrations · performance

Web developer and technical partner who turns strategy and identity into fast, reliable digital experiences. Eduard leads development, integrations, automation, and AI — from site audits and launch readiness to ongoing support.

Free website review

Get a private expert review of the first impression your website makes.

We review your homepage, one project page, and inquiry flow. Get three specific observations and one recommended next step on a private 20 minute call.

Request a free review

Start a conversation

Tell us what your website needs to do better.

Share a little about your company, your current website, and the projects you want more of. We will review the information and recommend the most useful next step.

Prefer to just write?
hello@areworks.com

By submitting this form, you agree that ARE Works may contact you about your request. We do not sell your information.